Common mistakes to avoid when using online logo makers for designing your logo

by Nevrus Mersuli on Jul 02, 2023

Common mistakes to avoid when using online logo makers for designing your logo

When it comes to designing a logo for your business, online logo makers offer a convenient and affordable solution. With just a few clicks, you can access a wide range of creative ideas and customize them to suit your brand's identity through services like:

  1. Fiverr Logo Maker
  2. Adobe Express Logo Maker
  3. Tailor Brands
  4. Hatchful by Shopify

However, it's important to approach this process with caution and avoid common mistakes that could result in a subpar logo design.

By understanding the potential pitfalls and making informed decisions, you can ensure that your logo accurately represents your brand while staying within your budget. In this section, we will explore some key mistakes to avoid when choosing to design your logo with online logo makers.


Neglecting color compatibility between screens and printing materials. 

Ensuring visual consistency in your brand design is crucial for creating a strong and memorable identity. One aspect that often gets overlooked is the color choice for your logo, and how it translates across different mediums. It's important to understand that the colors you see on your computer screen may not look the same when printed. This is where RGB to CMYK color conversion comes into play, as it can significantly alter the appearance of colors, potentially leading to a lack of visual consistency in your brand design. In this article, we will explore why this conversion process is necessary and how you can ensure that the colors you choose for your logo maintain their integrity across both screens and printed materials. By understanding this concept and taking appropriate measures, you can confidently create a logo design that remains consistent and visually appealing across all platforms.

Here are some examples of colors that may appear significantly different when printed compared to their on-screen representation:

  1. Bright/neon colors: Fluorescent or neon colors often cannot be reproduced accurately in print due to the limitations of traditional printing processes. These colors may appear duller or less vibrant when printed.

  2. Metallic colors: Colors with metallic or shimmering effects, such as gold, silver, or metallic blue, may lose their luster when printed. The reflective properties of these colors are challenging to replicate on paper.

  3. Bright blues and cyans: Certain shades of bright blues and cyans can be difficult to reproduce accurately in print, resulting in a shift towards purple or green tones.

  4. Pure whites: On-screen, white may appear pure and crisp. However, when printed, it can sometimes have a slightly yellow or grayish tint due to the nature of paper and ink.

  5. Pastel colors: Soft pastel shades, including light pinks, lavenders, and mint greens, might appear more vibrant on screen than in print. The subtle nuances of these colors can be challenging to replicate accurately on paper.

  6. High contrast colors: Colors with extreme contrast, such as bright yellow on a dark background or black text on a light background, may appear less sharp and defined when printed, as the printing process may result in slight bleeding or blurring.

Please note that these examples are generalizations, and the specific results may vary depending on various factors such as printer quality, color calibration, and paper type. It's always a good idea to request a print proof or consult with a professional print service if color accuracy is crucial for your project.

Ignoring the importance of contrast. 

In the competitive world of branding, a logo's ability to stand out and leave a lasting impression is paramount. One key element that can make or break the effectiveness of a logo is contrast. By strategically utilizing contrasting colors, shapes, or fonts, you can ensure that your logo is not only visually appealing but also easily readable and memorable. In this article, we will explore the impact of good versus poor contrast through an illustrative example, highlighting the importance of this design principle in creating a successful logo.

Here are some examples of low contrast color combinations:

  1. Pale pink and light gray: This combination creates a soft and delicate look with minimal contrast.

  2. Light lavender and pastel blue: These gentle hues provide a calm and soothing effect without strong contrast.

  3. Mint green and pale yellow: This combination offers a fresh and airy feel with low contrast.

  4. Beige and light peach: These neutral tones blend harmoniously, creating a subtle and understated palette.

  5. Light blue and pale gray: This combination exudes a cool and serene atmosphere with a minimal contrast.

  6. Light tan and off-white: These earthy tones work together to create a subdued and natural look.

  7. Soft mauve and dusty rose: These muted shades of pink provide a gentle and muted contrast.

  8. Light sage green and ivory: This combination offers a light and elegant aesthetic with low contrast.

Remember, low contrast color combinations can create a subtle and soothing effect, but it's essential to consider the context and purpose of your design or project to ensure readability and visual appeal.

Depending solely on a single individual's feedback. 

In today's rapidly evolving world, the importance of diversity and inclusion cannot be overstated. This holds true not only in our personal lives but also in the business realm. When it comes to designing a logo for your brand, incorporating diverse perspectives through feedback is vital for gaining a comprehensive understanding of how others perceive it. By engaging individuals from different backgrounds, you can gather valuable insights that will enrich your understanding and ensure your logo resonates with a wide range of audiences. In this article, we will explore why diversity in feedback is essential and how it can greatly contribute to the success of your logo design process.
    Here are three examples of who might be the right person to approach:
    1. Customers and Target Audience. In this case, reaching out to your existing customers or target audience can be beneficial as they are already familiar with your brand and can provide feedback from a user perspective.
    1. Colleagues or Peers in the Industry. Approaching colleagues or peers in your industry can provide you with valuable insights and a professional perspective on your logo design.
    1. Graphic Designers or Creative Professionals. Seeking feedback from experienced graphic designers or creative professionals can provide you with a more technical and artistic evaluation of your logo design, helping you refine it further.

    Remember, when asking for feedback, it's crucial to provide clear instructions and specific questions to guide the person you're seeking feedback from. Additionally, choose individuals whose opinions you trust and who are likely to provide constructive criticism to help you improve your logo design